How does all that sound? If your business is a restaurant or an insurance company, isn’t it fantastic to hear the news that consumers are more likely to choose your business over a competing, non-member business because you’re a member of your local chamber of commerce? Are you convinced yet that you should join your local chamber if you aren’t a member already?
If not, here are a few reasons why you should join your local chamber of commerce, supplied by 10 local chambers across the United States.
Some business owners might say their schedule is demanding enough at the moment, and the thought of adding one more activity to their busy calendar is unbearable. So why should they try to cram time into their already hectic schedules to join and actively participate in their local chamber of commerce? Because membership in the local chamber offers numerous benefits and keeps business owners on top of important, ever-changing issues and trends within their community and local marketplace. Not only that, but research points out that consumers are more likely to do business with a company if it’s a member of their local chamber of commerce. According a research study by The Shapiro Group, Inc. and Market Street Services, when consumers know that a small business is a member of their local chamber of commerce, they are 44 percent more likely to think favorably of it and 63 percent more likely to purchase goods or services from the company in the future.
If you still don’t think you have time to join and participate in your local chamber of commerce, consider the following:
Most consumers (59 percent) think that being active in the local chamber of commerce is an effective business strategy overall. It’s 29 percent more effective, however, for communicating to consumers that a company uses good business practices and 26 percent more effective for communicating that a business is reputable.
If a company shows that it’s highly involved in its local chamber (e.g., sits on the chamber board), consumers are 12 percent more likely to think that its products stack up better against its competition.
When a consumer thinks that a company’s products stack up better against the competition because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy, involved in the community and is an industry leader.
When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 40 percent more likely to eat at the franchise in the next few months.
When consumers know that an insurance company is a member of the chamber of commerce, they are 43 percent more likely to consider buying insurance from it.
Membership brings credibility to your business. You can increase positive perception among consumers and business owners when you’re identified as a member of a chamber of commerce.
Increase your visibility in the community. As a member of the chamber of commerce, you will be showcased in the chamber's e-newsletter, website, Facebook and have the opportunity to be highlighted in other chamber publications. You also can grow your business by advertising with the chamber and sponsoring events. The chamber may also promote your grand opening/ ribbon-cutting ceremony and assist with any public relations efforts.
Receive chamber newsletters. Newsletters provide new member information, interesting information about operating a local business, articles about the local community, a community calendar and details about up-and-coming chamber events, among other things.
Acquire customer referrals. Every day, your local chamber receives calls from individuals and businesses looking for potential vendors, and chamber members typically recommend chamber members.
Chamber events and programs. Chamber events and programs provide members with great opportunities to get to know new people and expand their prospect base. Chamber events are innovative and fun ways to help members meet potential customers, clients and vendors— and generate new business leads.
Promotion and publicity. With a chamber membership, you can reach potential clients through member exclusive advertising and opportunities for business-to-business advertising and publicity.
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